Your career, positioned strategically and branded authentically
Kerry Gustafson partners with executives, high-performing leaders, and ‘unicorns’ to clarify their direction, assess and refine how they’re positioned, and ensure their experience aligns with the roles they’re targeting.
“I work with professionals who are serious about their next move and want the way they show up to fully reflect their experience, capability, and direction.”
You’re exceptional at what you do. Your brand strategy and career materials should showcase it.
Most leaders have the same problem: they’ve spent years delivering results for their organizations, but never learned how to market themselves. The skills that make you an exceptional leader are completely different from the skills needed to position yourself in the job market.
Because in today’s market, standing out isn’t about saying more, it’s about saying the right things, in the right way.
Stuck at a ceiling
You've outgrown your title but your resume still reads like the role you had three years ago.
Getting ghosted
You're applying to roles you're clearly qualified for and not hearing back, not even a rejection.
Can't articulate your value
You know the impact you've made, but writing and sharing it feels impossible.
DIY isn't working
You've tried AI tools, templates, and rewriting it yourself. The results feel generic, not strategic.
Sound familiar? You’re not alone. Most professionals are too close to their own experience to see what needs to be clarified, elevated, or repositioned. That’s where Kerry comes in.
Not just a resume writer. Your career strategist, storyteller, and coach.
Drawing out your brilliance
Kerry's signature skill is uncovering accomplishments you didn't even know you had. Through her deep-dive interview process, she finds the stories that make hiring managers take notice.
Strategy before documents
Every engagement starts with career strategy: understanding where you've been, where you want to go, and how to position yourself to get there. The career materials are the output, not the starting point.
A true partner in your journey
From first call to job offer, Kerry is in your corner. Responsive, accountable, and genuinely invested in your success. Her 90%+ referral rate speaks for itself.
What my clients say
“Within 48 hours of working with Kerry I had two job offers for over 2x my current compensation. She's smart, strategic, extremely responsive and has an unbelievable ability to precisely understand where you are in your current process and prepare you for what's coming next. She's a true weapon you need in your job search. Period. The resume she wrote for me helped me negotiate a $20,000 higher salary, worth more than $200,000 over the next ten years! Hire her immediately. Best money I ever spent.”
M.T.
Vice President of Sales
“Through her process, she is able to bring to light the nuances that highlight the unique, special and valued things I've done throughout my career. Beyond pulling together needed resumes and templates, she helps you navigate some of the new tools and techniques to reach the right recruiters.”
D.S.
Vice President of Customer Success
“As a returning customer I am compelled to write my 2nd testimonial. Kerry is a master at taking information and building a resume I am proud of. I referred two of my peers (VP of Operations, VP of Supply Chain) who were just as pleased as I was. She also helped my step-son and my son with their resumes, and the career center said his was one of the best they'd seen.”
S.D.
Vice President of Human Resources
“Simply Great Resumes brought my resume into the here and now and transformed my experience into a personal brand. This wasn't just done with words on paper but through a meaningful and tactical process of discovery and coaching. Most important to me was the confidence Kerry helped instill in me as I prepared to take my career to the next level.”
O.K.
Vice President of Information Technology
“As a result of Kerry's strategies and impeccable work, I began receiving invitations for job interviews, which was not happening when submitting my original resume. A month and a half after the first phone consultation with Kerry, I started working as an engineer for a Fortune 500 company.”
V.O.
Software Engineering Manager
“Kerry has a unique gift of distilling complex roles into impactful statements. She understood the breadth of my operational responsibilities and translated them into achievements that resonated with boards and executive recruiters alike.”
COO
A process designed around you
No questionnaires. No templates. No AI-generated first drafts. Kerry’s process is built on real conversation, because the best career narratives come from deep listening, not fill-in-the-blank forms.
Book & Connect
Schedule a 30 minute complimentary consultation to discuss your career goals, background, and get answers regarding Kerry's services, strategy, and process.
Complimentary discovery call, free, no obligation
The Deep-Dive
This is where the magic happens. In a ~2 hour strategy session, Kerry asks probing questions that uncover accomplishments you didn't even realize you had. You'll walk away with clarity about your positioning, target roles, and competitive advantages.
This is why clients say 'she found stories I'd forgotten'
Craft & Refine
Kerry personally develops every document. She captures your authentic voice and strategic narrative. No templates, no ghostwriters, no AI first drafts.
First draft 1 week after interview, 2-3 week revision period
Launch & Support
Receive your polished career documents plus take advantage of ongoing support through your search, including interview coaching, salary negotiation guidance, and someone in your corner until you land.
30 to 90 days of priority support depending on your tier
Why the Deep-Dive Interview changes everything
What most services do
- ✕Send you a 10-page intake questionnaire
- ✕Ask you to articulate your own value on paper
- ✕Plug your answers into templates
- ✕Use AI or junior writers for first drafts
- ✕Deliver a polished version of what you already told them
What Kerry does instead
- ✓Conducts a 2-hour conversation. No forms, no prep required
- ✓Asks probing questions that uncover stories you forgot you had
- ✓Develops your positioning strategy before writing a single word
- ✓Personally writes every document. No hand-offs, no ghostwriters
- ✓Delivers a narrative you couldn’t have created yourself
5x
Industry Certified
CERW • CPRW • CPCC • CIC • CDBS
Top 1%
Worldwide
PARWCC Elite Circle
14
Years of Excellence
Award-Winning Services
90%+
Referral Rate
Since 2015
Trusted by leaders at
Ready to tell your career story?
Book a complimentary consultation to discuss your goals and find the right path forward.